Your off to a good start being prepared by first thinking deeply about what the Category Manager needs and secondly diving into your own motivations. With these two perspectives in
Part I was all about preparing and anticipating what the Category Manager (CM) needs before you even arrive in the room. After thinking about the CM, consider what’s driving you.
How to prepare for a sales call on your broadline foodservice distributor. As a corporate category manager and then a VP of category management, I’ve sat through hundreds of vendor
