CEO & Founder
I love what I do. After 40 years in food services I know what it takes to grow your business. With proven strategies and contacts to increase your efficiency, time-to-market and lower your stress at entering a new food product into the supply chain.
I specialize in product concept through national distribution to restaurants and organizations.
- VP Category Management
- Director Supplier Relations
- Food Sales
Highly endorsed in New Business Development, Pricing, Sales in Foodservices.
Experienced in national and international category management leadership.
I know what it takes for you to succeed.
Grow Foodservice was formed to help vendors excel in foodservice, especially foodservice distribution. Based on extensive experience in sales and category management, founder Rich Wolverton has a passion for helping others succeed. As a category manager, Rich coached vendors on how to effectively sell more product to the distributor he worked for and to their customers. As Vice President of Corporate Category Management for a major distributor, Rich enjoyed playing a part in the success of his teammates.
With his background of half his career in food sales and half in foodservice category management/merchandising, Rich sees the full cycle of profitable sales. As a relationship builder, he has resources in all aspects of distribution: sales, QA, logistics, finance, marketing, CM and more.
Grow Foodservice will work along side our clients to help them develop the strengths needed to succeed in efficient distribution of their products.
Put another way…..Grow Foodservice partners with clients to give them decades of experience in foodservice distribution without sacrificing extensive time when bringing products to market.